As a part of the TheraFlu campaign, Novartis has developed free Android, Blackberry and iPhone applications for tracking flu outbreaks in the U.S. These days it’s become inevitable to develop free apps on all platforms in order to promote your product. From Novartis:
Keep up-to-date on the most active cold and flu reports around the country. The WheresFlua?￠ app follows sickness incidence levels from week to week and keeps track of the current top 5 affected cities in the nation. The WheresFlua?￠ app will find your current location and provide you with results for that area. Or you can enter a ZIP code to get information for that area.
If you’re wondering how it actually works and how it differs from Google Flu Trends, here it is:
WheresFlua?￠ measures weekly activity for cold and flu based upon real-time reports of symptoms from SDI FAN?? (a source used by the Centers for Disease Control and Prevention). As the longest-running respiratory tracking program in the US, SDI FAN?? covers illness levels in 135 regions across the country utilizing panel-member reporting along with patient-specific data. Advanced tracking uses illness status levels to predict change in the affected population for the nine US Census Regions.
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